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SIPPINGLY BRANDING
Sippingly
CREATING THE BRANDING LOOK
Sippingly is a tea subscription service dedicated to delivering holistic tea remedies that support a life of wellness. It was important to have an approachable and naturalistic branding strategy that called attention to the quality ingredients within the teas. We decided to accomplish this by sketching out the herbal elements and their benefits and creating a logo that was both simplistic and whimsical.
LOGO BEARS ALL
One thing I knew I wanted to do with this logo was to create cohesiveness between the font and graphic. By hand-drawing the font, I could echo shapes and curves in the bear with those of the letters. Including those subtle elements, such as the 'S' in the steam were gratifying challenges to accomplish.
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